JA AWARDS

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Best Innovation sponsored by

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Criteria:

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• USP

  • Idea, Uniqueness, Recognition of Need and consistent Innovation. Is the product/service itself innovative in any respect? Or is the business model? Or is the process of development? Or are the ways the product/service was marketed?

• Innovative Business Concept

  • Complete Structure of the Concept like Business Plan, Finances, Organisation, Vision, Idea, Values, market analysis and market potential, Product, Price, Placement, Promotion is pictured.

• Future Potential

  • Is the company innovative and sustainable and can the product/service be professionally produced and sold on a larger scale?

 

 

Best Marketing and Visual Presentation
sponsored by WU-Marketing Club

 

Criteria:

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• Trade Fair Stand

  • Consistency with the offer and company, overall appearance including the logo, design of the product/service and personal presentation

• Communication and Materials​

  • Consistency among the materials and communication channels, PR, Social Media, Website etc.

• Demand/Target Group

  • Was the market analysis carried out, the market potential analysed or the target group defined (characteristics like age, earnings, region)?

 

 

Best Pitch sponsored by LOOKAUT

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Criteria

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• Relevance of content

• Structure

• Originality, Presentation Techniques

 

 

 

Best Overall Company sponsored by UniCredit Foundation

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Criteria:

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• Highest sum of all awarded jury scores for JA Awards

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