AWARDS
AWARDS
JA AWARDS
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Best Innovation
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USP
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Idea, uniqueness, recognition of customer needs, and continuous innovation. Does the product/service, business model, or marketing approach demonstrate a particular degree of innovation?
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Innovative Business Concept
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Structure of the concept, such as business plan, financing, organization, vision, idea, values, market analysis and potential, product, price, place (distribution), and promotion are fully reflected in the presentation.
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Future Potential
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Is the company innovative and sustainable, and can it produce and market its products on a larger, more professional scale?
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Best Maketing and Visual Presentation
Criteria:
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Exhibition Stand
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Consistency with the product and the company; overall presentation from logo and product design to personal appearance.
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Communication and Materials
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Use of materials and communication channels such as PR, social media, and website are coherent and aligned with the company’s identity.
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Market Demand
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A market analysis has been conducted; market potential identified; clear target group definition including characteristics such as age, income, and region.
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Best Pitch
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Criteria:
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Relevance of Content
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Structure
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Originality and Presentation Techniques
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SIGNATURE AWARDS
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Sustainability Award
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Criteria:
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Supply Chain:
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Traceability of the supply chain of used materials (e.g., Fair Trade); use of natural raw materials, potentially from organic farming; use of recycled materials; short transportation routes; regional sourcing of raw materials.
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Production and Use
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Low overall material consumption; packaging considerations; avoidance of excessive energy use in production; minimal resource input for manufacturing; short transportation distances — also reflected as part of the company’s value proposition and ethical positioning.
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Sustainability and Impact
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Product lifespan and avoidance of harmful substances; packaging designed to minimize waste and allow for reuse whenever possible.
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Sales Award
Criteria:
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Proactive Communication
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Active engagement with potential customers.
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Understanding Customer Needs
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Customer needs are well understood; questions from customers were answered respectfully and effectively through open dialogue.
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Sales Conversion
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Purchases resulted from strong customer interaction and effective, value-driven consultation.
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Overall Winner
Criteria:
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Highest overall score across all JA Award categories
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